Free · no signup
Is this brand deal any good?
Paste the offer. In seconds you’ll know if you’re being lowballed, whether the brand actually pays, if they’re sneaking in free usage rights — and you’ll get a counter-offer you can send straight back.
Want real numbers, not just benchmarks? See what creators actually reported getting paid.
Brand deal questions, answered
How much should an influencer charge per post in 2026?
Published 2026 benchmarks for a single Instagram in-feed post: nano (1k–10k followers) $25–$150, micro (10k–50k) $150–$800, lower-mid (50k–100k) $800–$2,500, mid (100k–500k) $2,000–$7,000, macro (500k–1M) $6,000–$15,000, mega (1M+) $12,000+. TikTok runs ~20–30% below Instagram; YouTube integrations are priced per view at roughly a $15–$50 CPM. Engagement rate now weighs more than raw follower count.
How do I know if a brand deal offer is fair?
A brand deal is fair when the fee matches your follower tier and platform — for example $150–$800 for a micro creator (10k–50k) on Instagram, about 25% less on TikTok. Paste the offer above to compare it against the market range for your exact size before you reply.
What are usage rights, and why do they matter?
Usage rights let a brand run your content as paid ads or reuse it beyond your own channel — a separate paid right worth roughly 25–100% on top of your base rate. If a brief mentions whitelisting, paid ads, or extended usage, don’t give it away free. Price it in.
How do I counter a lowball brand offer?
Counter a lowball offer by stating your market rate with a brief justification, not an apology. Reference your audience size, the deliverable, and any usage rights being requested, then propose a specific number. Deal Check writes a copy-paste counter-offer script for you.