Creator rate guides · 2026
Know what you’re worth.
Straight, no-hype guides to what creators actually charge — the industry rules of thumb, the factors that move your number, and a free calculator. We show real paid benchmarks only when enough verified deals back them. No invented figures.
TikTok rates
What should a TikTok creator charge per sponsored video in 2026? The industry rule of thumb, the factors that move your rate, and a free rate calculator.
Read the guide →Instagram rates
What should an Instagram creator charge for a sponsored post or Reel in 2026? The rule of thumb, Reel vs feed vs Stories, and a free rate calculator.
Read the guide →YouTube rates
What should a YouTuber charge for a brand sponsorship in 2026? Integration vs dedicated video, the CPM rule of thumb, and a free rate calculator.
Read the guide →UGC (user-generated content) rates
What should a UGC creator charge per video in 2026? Why UGC is priced on production and usage (not followers), typical ranges, and a free rate calculator.
Read the guide →Skip the reading — get your number
The free rate calculator turns your followers and engagement into a defensible range you can quote today.
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