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Influencer Marketing ROI Calculator
Instant estimates for reach, engagement, conversions, and return on investment. Built on 2025 industry benchmarks — no fluff, no email gate.
Used to estimate revenue and ROI
Projected Results
Estimated Reach
416.7K
at $12.00 CPM for micro on instagram
Estimated Engagements
12.5K
3.0% avg engagement rate
Cost Per Engagement
$0.40
Above industry avg
Estimated Conversions
250
2.0% CVR for sales
Estimated Revenue
$12.5K
250 sales × $50 AOV
Estimated ROI
+150%
Profitable at these estimates
Recommended Creators
3
~$1,500 avg rate for micro
Industry benchmark: Average CPE on Instagram is $0.12. Your estimated CPE is $0.40 — above average.
Budget vs Revenue
Bar widths are proportional. Revenue estimate assumes 2.0% conversion rate and $50 AOV.
How these numbers are calculated
Reach = budget ÷ CPM × 1,000 (CPM benchmarks: Nano $8, Micro $12, Macro $20, Mega $35 on Instagram; TikTok −30%, YouTube +40%, LinkedIn +60%). Engagements = reach × tier engagement rate. Conversions = engagements × goal CVR (Sales 2%, Leads 5%, Awareness 0.5%, App 3%). All figures are estimates — actual performance varies by niche, creative quality, and audience alignment.
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