A gift rarely spends like cash — you can't pay rent with product. Discount it to what it's really worth to you.
General information, not tax advice. Rules vary by country and situation — confirm with a qualified tax professional.
When gifted is actually worth it
Say yes when
- • You're early and need portfolio + case studies
- • It's a dream brand that opens doors
- • It's a product you'd have bought anyway
- • There's a clear path to a paid deal after
Push back when
- • You already have paying brand deals
- • They want exclusivity or usage rights for free
- • The product doesn't fit your audience
- • "Exposure" is the only thing on offer
Pro move: even when you accept a gift, ask to be considered for their next paid campaign. Gifted should be a door, not a ceiling.
Stop giving away your work for product
Track gifted and paid deals, hours, and rates on kolify, so you always know what a collab is really worth. Free for creators.
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