Campaign Budget & CPM Calculator

Turn a budget or a reach target into an effective CPM, then sanity-check a creator's quote against industry ranges. No signup required.

Platform

Campaign budget ($)Target impressions

Enter both to get a real CPM you can benchmark, or just one, we'll estimate the other off the typical Instagram CPM ($10).

Engagement rate (optional, %)Adds estimated engagements and cost-per-engagement.

Run influencer campaigns on kolify

Free to start. Find creators, brief them, track deliverables, and reconcile spend against CPM in one place.